Alicia Woods Returns for An Epic Dragon’s Den Season Finale

Alicia Woods Returns for An Epic Dragon’s Den Season Finale

Wondering what to watch this week? How about Covergalls’ return to the Dragon’s Den! 

We’re so excited to have been selected to appear in an upcoming episode of DRAGONS’ DEN, airing this Thursday February 1st at 8:00 PM (8:30 NT) on CBC and the CBC Gem streaming service.

It’s the Season 18 of Dragons’ Den and a special episode finale that promises to reveal new stories behind some of your favorite Canadian entrepreneurs - including us! On Thursday, tune in for the chance to get the inside scoop - right from our CEO and founder Alicia Woods - on the changes and developments that we’ve made since our first intro on the show a decade ago.

“It’s been an incredible journey so far for Covergalls, and getting the chance to return to Dragon’s Den again and speak about how we’ve grown as a brand? It’s really a full circle moment. I can’t wait for everyone to see it,” says Alicia. 

The full episode, and exclusive behind-the-scenes content, can be viewed at

Dragon’s Den is a reality TV show where aspiring entrepreneurs can pitch their business concepts and products to a panel of Canadian business moguls. It has been a decade since Alicia made her first appearance as a local Sudbury entrepreneur on the Season 9 premiere in 2014.

A blast from the past! It’s incredible to reflect on how it all started and the pitch Alicia presented to the Dragon’s. 

Look at that smile. Brace yourself,  it’s only just the beginning Alicia!
“Do you have the name of the next pitcher?” Oh yes we do!
Another decade may have come to a close, but Covergalls continues to grow. Make sure to follow our journey on X, Instagram, Facebook or LinkedIn. 
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